What is Search Engine Optimization?
Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company’s website ranks on the Search Engine Result Page (SERP), the more searchers will visit your site.
As a marketing strategy for increasing a site’s relevance, SEO consultants consider how search algorithms work and what people search for. An SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company’s website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.
The term “SEO” can also refer to “Search Engine Optimizer”. This is an industry term that refers to agencies and consultants that carry out search engine optimization processes on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all credible SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out effectively.
Search Engine Optimization as a Marketing Strategy for Businesses
So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company’s website is to drive targeted traffic to it. Eye-tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings rankings (organic listings refer to the web results that are listed on the left-hand side of the SERP), it will most likely increase the number of searchers who will visit your site.
A successful online marketing campaign may usually involve SEO, but it also consists of the use of paid advertising on search engines, building high-quality Websites to engage and persuade site visitors to take action either through inquiries or online sales, and setting up analytic programs to allow site owners to measure their successes and improving a site’s conversion rate.
Benefits of SEO for Businesses
Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:
However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides by the guidelines of the search engines when optimizing your site…
White Hat SEO VS Black Hat SEO
When it comes to SEO, there are 2 schools of thought – White Hat SEO vs Black Hat SEO. White hat SEO is a technique that search engines recommend the as good practice and black hat SEO is those techniques that search engines do not approve of. SEO consultants who practice white hat SEO, tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will eventually be banned either temporarily or permanently once search engines discover what they are doing.
So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines’ guidelines and involves no deception.
Why do you need to outsource SEO?
SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.
A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.